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About Rachel Spasser

Rachel Spasser

Rachel is responsible for the design and execution of Ariba’s demand generation and demand management programs. Executive marketing roles with IBM, KnowledgeStorm Inc., Integrated Broadband services, and Cox Search LLC, a division of Cox Enterprises throughout her more than 20 years of solid experience is the expertise that Rachel brings to Ariba.

Rachel has an MBA with honors from the Goizueta Business School at Emory University and a Bachelor of Arts degree from the University of Pennsylvania.

Posts by Rachel Spasser:

The Power of Ariba LIVE
February 14, 2014 / 0 COMMENTS
Make some connections | Ariba LIVE 2014

As part of the team that creates Ariba LIVE for procurement, finance and sales/marketing executives each year, I am keenly aware of the hours upon hours of preparation it takes to make Ariba LIVE the industry leading event that it has become. Creating world-class conferences is really an exercise in managing a million details. So, Read the full article…

Visibility and Transparency…Are They Necessary for a Successful Supply Chain?
December 13, 2013 / 0 COMMENTS

Visibility and transparency.  Words with very positive connotations when talking about your supply chain.  Not so much when describing garments sold in yoga stores around the world. As this article in CNN Money indicates, Lululemon has had a difficult year.  But what can we learn from its PR nightmare? Lesson #1:  Supply Chains matter.  They Read the full article…

Why Great Product Ideas Alone Aren’t Enough
September 10, 2013 / 0 COMMENTS

Love the recent post on HBR blogs from Gretchen Gavett on Lululemon’s current woes. She refers to a recent study by Beth Kowitt and Colleen Leahy and articulates what may be obvious after the recent see-through pant fiasco…“Lululemon should probably pay more attention to its supply chain.”  More interesting, however, is her next statement, “after all, Read the full article…

Celebrating Small Business
June 19, 2013 / 0 COMMENTS

Yesterday, a colleague mentioned to me that this week is National Small Business Week in the U.S.  What a great thing that we have a week dedicated to celebrating small businesses. Let me start by stating that I have a strong affinity for small business.  First, I came from a family of business owners (dentists, Read the full article…

When the Stars Align
March 20, 2013 / 0 COMMENTS
Stars Align

Recently, I was trying to explain to my daughters the concept of “the stars aligning.” It’s funny how we take for granted that these colloquialisms are naturally understood and don’t require explanation…until we have children that look at us quizzically when we use them. In any case, that concept of the stars aligning came up Read the full article…

Horizontal Integration and the Role of Internal Business Networks
December 20, 2012 / 2 COMMENTS
Horizontal Integration

Recently, I was reading an interesting HBR blog post by Sohrab Vossoughi on the value of horizontal integration within companies. The concept of horizontal integration as a common practice across the most successful, customer-focused companies is an interesting one. According to Vossoughi, “for a leader trying to ensure customers value their experience, three things are Read the full article…

Tis the Season…to Give to Charities Leveraging the Networked Economy
December 18, 2012 / 0 COMMENTS
12-18_TNE blog img_Spasser

In the spirit of the holiday season, we often look to make charitable contributions.  And, in the spirit of embracing the networked economy, I feel compelled to point out the power of business networks that contribute to the betterment of lives in the far reaches of the globe. For full disclosure, I learned about MedShare Read the full article…

Social, Mobile & Cloud Converge To Enable Networked Businesses
November 1, 2012 / 0 COMMENTS
Cloud Switch Button on/off. 3D model

Funny how the more things change, the more they stay the same. Predictably, new technology platforms transform business processes and also business models. Today’s flavor is the convergence of social, mobile and cloud. Yesterday’s was enterprise application platforms and the day before it was employee productivity applications. All of these have fundamentally impacted business as Read the full article…

Online Lead Generation: The New Gold Rush
October 23, 2012 / 2 COMMENTS
Gold Nugget

Online lead generation has become a bit like the California Gold Rush. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold. Today, ten or so years after the onset of online lead generation Read the full article…

The Role of Women in the Networked Economy
October 19, 2012 / 0 COMMENTS
Role of Women In The Networked Economy

We, as business professionals, are all learning on a daily basis as we live through a major transformation in the way businesses interact with one another.  The networked economy brings with it not just technology change or even process change but, fundamentally, social and cultural changes.  A recent study by McKinsey highlights how important the Read the full article…

Customer Advocacy: A Not-So-Secret Weapon for Lead Generation
October 12, 2012 / 0 COMMENTS
Business woman with megaphone standing in front of other busines people

Recently, I was on HBR’s daily blog and saw a post called “Marketing is Dead.”  No doubt this post generated much controversy.  While I’m not sure I agree with the premise, the one concept that resonated with me was around the power of customer advocacy.  Whether you are in the B2B world or marketing to Read the full article…